Saudi Sportswear
A B2B platform for performance and lifestyle brands to secure listings, channel partners, and regional growth through Saudi’s fast-moving active category.
Exhibit in 20262025 Highlights
4,750
SQM Exhibition Space
B2B MARKETPLACE SCALE
168
Brands Exhibited
FROM 14 COUNTRIES
2,800
B2B Trade Visitors
Why Sportswear in Saudi now
Demand for activewear and athleisure is rising fast, driven by lifestyle shifts, expanding fitness infrastructure, and growing retail appetite for performance and lifestyle products.
Sportswear and activewear market SAR 7.5B with 4.7% CAGR growth outlook.
What you can achieve
- Meet sportswear category buyers sourcing for retail and e-commerce channels
- Build distribution pathways through relevant agents, distributors, and partners
- Improve meeting quality through cross-category curation built for commercial-fit conversations
- Benefit from category zoning, exhibitor tagging, and lead capture to support post-show follow-up
What you can exhibit
Performance activewear
Athleisure and lifestyle
Training and sport footwear
Fitness accessories
Outdoor and adventure wear
Wellness and recovery products
Sports essentials and equipment
Team and club supply
*Apparel fabrics, home textiles, and technical fabrics for sourcing and production partnerships.
Who you will meet
- Sportswear and lifestyle retail buyers (Saudi + GCC)
- Retail groups and department store category teams
- Distributors and agents
- E-commerce and omnichannel category buyers
- Fitness and sports operators sourcing products and partners
- Franchise and channel partners supporting scale
Debut edition proof
Sportswear brands benefited from the lifestyle buying journey in 2025, with buyers sourcing adjacent categories in one visit—supporting higher relevance discussions and stronger commercial-fit meetings.
Next steps to exhibit
- Request the 2026 floorplan, rate card, and category zoning.
- Share your brand profile and objectives (markets, categories, target partners).
- Confirm your stand and onboarding timeline.
Concurrently held
