Riyadh, Saudi Arabia – Hamat, in collaboration with the Riyadh Exhibitions Company, welcomed a delegation from top European fashion associations, including Italy, Germany, France, Spain, Portugal, and Turkey, to Riyadh Park. The visit aimed to explore opportunities in Saudi Arabia’s growing retail market, in line with Saudi Vision 2030’s focus on enhancing foreign investments.
The delegation toured Riyadh Park, highlighting its potential as a premier destination for international fashion brands. Discussions focused on partnerships, investment, and expanding European fashion into the region.